Excellence in NLP Online?

NLP has often been described as modelling excellence. This may be true for some areas of life but certainly on the internet there is IMO scant evidence for this suggestion...

Most websites for Practitioners and training concerns are dreadfully designed with poor or no photos, links that don't work and are frequently little more than a series of adverts all displaying exact same testimonials proclaiming them to be "Master of XYZ!" Common mistakes include not using a professional designer and not checking the final copy before the site is launched.

In a recent business training for NLP, I showed the delegates a series of NLP websites that were well placed on Google to see what trhey thought. They were very surprised at the poor content and design elements, which were often very unclear and misleading. Worse still were many of the online forums which in many instances become little more than a mutual congradulation facility!

In designing www.nickkemp.com I employed a professional photographer and web designer to ensure that the site is easy to navigate and easy to find on the net. Running a website, like any business is an ongoing activity which requires a real investment in both time and money.