More on creating impact

Online Impact
We are in the middle of adding a host of new videos to http://www.nickkemp.com talking about different client conditions. This took a day's filming and about the same time editing. From an NLP perspective it makes perfect sense to add "moving pictures" (in focus!) to he site. I have deliberately kept each clip under 2 minutes with just me talking to camera.

False economy of creating poor websites
Some peope believe that by "having a go" at doing their own sites, they are saving money. This is IMO a serious false economy as you never get a second chance to create a first impression! There are some truly dreadful sites on the net and NLPers should in my opinion know better than to cobble together a site that looks like its from the internet circa 1998. Common mistakes are to use out of focus photos and amazingly many NLPers still us black and white photos for their own pictures. Another mistake is to create an almost impossible navigation system where you can't find contact details and get back to the page you just left. A pet hate of mine is when people advertise courses but just have "e-mail for interest" and don't list prices and dates. In otherwords they are blatantly infirmation gathering and in some cases never actually run any courses!

Impact with NLP Workshop environments
Years ago I was amazed by a company that described its workshop location as "an international centre for training" which as a description was 'a bit of a stretch" The venue was in fact the traner's own bed and breakfast loction and non NLP hapless guests would be encouraged to eat breakfast especially quickly on workshop days so the NLP trainers could begin running the workshop in the now breakfast come transformed to training room!
Downgrading venues to theoretically save money is again IMO sending out the wrong signals. Many cheap venues are cheap for a very good reason and often hard to get to and without good local amenities. A well known London company moved all its events from a great hotel to a travel lodge style venue with dreadful acoustics and in a remote part of London, purely I suspect to "save money"

People remember te best and the worst in what they see, hear, feel, touch and taste. This is true in all advertising and marketing and all of us are advertisers and marketers in some form or other. The smartest companies and individuals know how to invest in presenting themselves in the best possible light.