Time, energy, NLP sites and creating impact

This is a very busy month with a full schedule with coaching clients as well as prepartations or the IASH conference, video and audio recording as well as corporate work! 2008 is one of the busiest years in recent times for projects. Time management has become more crucial than ever, especially as there are numerous article and product deadlines to be met! I spend most of the Easter period editing 90,000 words for the forthcoming education project.

Focussing on what's useful

In my own Art of Good Fortune events I have always promoted the idea of focussing on what is useful and that everything is "a trade" in terms of energy. The most successful people I have encountered know how not just how to manage time, but to create time to best effect. With corporate clients the question "What's the first thing that needs to happen?" often creates a new sense of direction and clarity, when previously thinking has been extremely muddled. Often an MD or CEO will be literally bursting with ideas but these are not sequenced in a manner that will produce the best results. This is especially true wuth company online branding and online marketing where there is no clearly defined message. Amazingly many NLP sites don't make good use of the visual medium and hysterically one site which was being promoted with a very expensive ad words campaign, had 70% of the site under construction!

The Internet or Internut?

The internet has transformed the manner in which business takes place as communications can take place instantly in a brand new way. As with all technology there are major benefits as well as downsides. Most workshop bookings are online and http://www.nlpmp3.com/ has a opted in mailing list of literally thousands of people from across the planet. A few years ago I wrote an article titled "Into the Internut" which was based on observations of some of the craziness online which I have spoken about in previous articles. Some of the research for this involved me provoking a few people online by challenging preconceived ideas and years on some folks are still stamping their feet with outrage, which I find very funny!

Unfortunately there are also some really unpleasant and dysfunctional people who frequent newsgroups and an NLP friend of mine was actually stalked online on one newsgroup by an individual with a bi polar condition and when this individual started sending hundreds of messages and harassing him at work, he totally withdrew from Usenet posting.

Creating impact and branding

Oscar Wilde once said:

"There is only one thing in life worse than being talked about, and that is not being talked about."

This is especially true in business and in the era of global communication new mediums such as youtube have transformed business opportunities. In recent times a truly excellent movie "Cloverfield" used this medium in a new way to attract media and public attention.

Gather skilled people together

I have always used professional photographs and the best web designers to create the best branding. I am especially pleased with http://www.nickkemp.com/ which has a mass of information for private clients as well as some unique interview transcripts with Richard Bandler co creator of NLP. We are in the process of adding an additional 23 video clips to the site, 20 being on client conditions!